We are excited to reopen its revamped store in Weskus Mall. Bigger, better and now boasting all the mod cons of the modern Food Lover’s Market store, this new food emporium is set to delight residents of the West Coast. In line with the aim of creating the best store in the community, we’ve invested R20 million into refurbishing the store. This new West Coast food emporium boasts an array of fresh food and grocery offerings and a dazzling display of shopping theatre inside. With a huge emphasis placed on creating an environment of freshness and sustainability, it promises to be a premium shopping experience.
Says Brian Coppin, CEO of the Food Lover’s Market Group, “We’re a little brand with a big heart, and we truly want to be the good food neighbourhood. One of our primary objectives is to be the best store in any community we serve, and the communities of Vredenburg, Langebaan, Saldanha and surroundings are no different. Our ‘community first’ approach is to focus on offering the best in-store shopping experience, inflation-busting value and variety. We also support the community by giving back and the store will be partnering with Siyabonga Care in Vredenburg.”
Siyabonga Care focuses on children from vulnerable homes, children with disabilities, and care for young people and adults with mental and physical disabilities.
“More than just a supermarket, we want to be a market for food lovers.”
The biggest benefit for residents on the West Coast will be the modern all-round convenience of the new store as it will offer everything from fresh produce, a gourmet butchery and a full range of groceries, fresh seafood, and much more. Parking is ample, and customers can shop with peace of mind knowing that the open-plan layout of the store will lend itself to making shopping a delight – as well as having a sufficient number of tills to reduce the waiting time.
Standard departments within this new state-of-the-art store have been enlarged and improved – such as Fruit and Veg, Butchery, Bakery, a Seafood with both fresh and frozen fish, Cheese & Deli, and a Health & Happiness dried fruit and nut bar that will delight the health-conscious food lover.
Customers will enjoy the Grab & Go selection of foods – including Sushi and Poké bowls. New departments included a Water Bar, Fresh Society – where shoppers can select fresh ingredients to make their own smoothies, juices, salads, wraps and fruit bowls, and Hot Foods – boasting delicious prepared foods such as Crispy Chicken, Bubs’ Fish & Chips and Pie O My.
A new-look wine section will feature local wines as well as premium wines, such as Chocolate Block, Rupert & Rothschild Classique and Anthonij Rupert Optima, sold at day-to-day prices. The health section will feature the You First health range from Food Lover’s Market, as well as a perennial milk alternative, Buttanut.
The store will be managed by Alex Polizzi and he will have a team of 176 passionate team members to support him, including a team of expert blockmen in the gourmet butchery section. All of the team members have been sourced locally – including 112 brand new employees, who have all received training and support, to prepare them to offer fantastic service at the Weskus Mall store.
The Food Lover’s Market West Coast team will ensure that constant stock rotation is maintained to ensure freshness and quality. Food Lover’s Market will not only offer the best fresh departments on the West Coast, but also a full grocery department sporting all the household brands South Africans know and love. This new expanded offering, which includes both popular and house brand items, is sure to make this store a one-stop shop for all shoppers. Premier coffee brand Seattle Coffee Co will also be located conveniently alongside the new store.
“We’ve been in the region for 20 years and believed it was the right time to reinvest in the community of the West Coast. We’re delighted with the end result, and I firmly believe that Food Lover’s Market will be the best store in the area.”
“Customers can look forward to our regular weekly deals, as well as our special promotional events such as Summer and Winter Carnival, Ten Buck Tuesday, Fifty Buck Friday and more,” concludes Coppin.
